AllUnite opens its OOH audience data to AI assistants

Copenhagen, Denmark -  27th August 2026.

AllUnite, which measures out-of-home audiences in more than 40 countries, today launched AllUnite AI Connector (MCP), an add-on that connects its analytics platform directly to the AI assistants commercial teams already use.

Commercial teams already hold the numbers. What the connector changes is the form in which they arrive. Instead of a dashboard view that still has to be interpreted, anyone with an AllUnite Analytics account can type a question in plain language and receive an answer drawn from live data: reach and frequency for a proposed package, demographic composition of an audience, inventory availability, mid-flight delivery against forecast, or a campaign report.

Answers are produced by the same queries that power the AllUnite dashboard, so figures are consistent with the platform rather than generated by a language model. Sign-in uses OAuth 2.1, consent is explicit and revocable, and each connection is scoped to a single account with the permissions that account already holds.

The connector is built on the Model Context Protocol, the open standard for connecting AI assistants to live systems. It has been tested with Claude, ChatGPT and Perplexity, and works with any assistant that supports the protocol.

The launch follows a period in which out-of-home has added measurement faster than it has added ways to use it. Industry bodies have moved to modernise audience measurement, while day-to-day commercial teams have remained dependent on a small number of specialists to interpret the resulting data.

"Measurement has changed, and everyone can see the numbers now. What has not changed is how many people can turn them into a decision, and in most companies that is one or two. This connector closes that gap. When information is instant, advertisers stop planning once a year and start deciding every week," said Esben Elmoe, CEO of AllUnite.

Several existing customers have already asked to see the connector running against their own inventory.

AllUnite AI Connector (MCP) is available now as an add-on module to an AllUnite Analytics subscription. Media owners, agencies and advertisers can request a demonstration against their own inventory at allunite.com/ooh-media/ or by writing to marketing@allunite.com.

About AllUnite

AllUnite is a global adtech company enabling real-time audience measurement for out-of-home (OOH) media. Its platform combines proprietary sensor infrastructure, mobility data and AI-based estimation to help advertisers and media owners measure, forecast and optimise campaigns across street, transit, mall and airport environments. Measurement is anonymous and aggregated by design. Founded in 2013 and headquartered in Copenhagen, AllUnite operates in more than 40 countries.

PRESS CONTACT

Kristina Rudoman
Chief Commercial Officer
Email: kristina.rudoman@allunite.com