In the following, we explain how
AllUnite process data regarding the following categories of persons: customers of our partners and commercial relations (including business partners).
Processing of data regarding customers of our partners
If you are a customer of one of our partners, you will be asked to provide us with consent to create a digital profile to which data is associated. AllUnite will ask for such consent in the following situations:
In all the above-mentioned situations, the consent also allows AllUnite to collect data regarding subsequent visits at stores and locations in which AllUnite has installed its equipment.
The above-mentioned collection of data is legally based on GDPR art. 6 (1) a.
Please see the full list of partner stores with AllUnite equipment on the map here: https://www.allunite.com/privacy
Besides the processing of data based on your consent as described above, AllUnite has equipment in partner stores which – at all times – collects general consumer behaviour data, based on mobile devices’ Bluetooth and Wi-Fi modules. Data is anonymised immediately after collection. This specific data collection only provides a very broad and general overview of consumer behaviour.
The brief processing of data during the anonymization is legally based on GDPR art. 6 (1) f. AllUnite renders this processing of data legitimate due to its extremely brief timespan and insignificant privacy impact on the data subjects.
The combination of data regarding advertisements and commercials shown to you and store visits based on consent give us the opportunity to analyse relations between the two types of data.
The data is used for statistics, analyses and marketing. AllUnite will only share its data with its partner in a statistical and aggregated level. In other words: AllUnite do not disclose your data to partners or other third parties, unless prescribed by law – e.g. for police investigations purposes.
It is important to understand that when giving us permission you will not be exposed to more advertisements, only more relevant advertisements based on your previous interests.
All data that we collect about you has never and will never be directly associated with your name or identity. All data compiled by AllUnite is encrypted.
AllUnite never looks at a single, digital profile, we only deliver data about numerous digital profiles as aggregated reports to our customers, showing percentages and statistics.
Even though the opportunity exists in theory, data from you – be it cookie data or data about your mobile device – do not give us direct access to identify the person behind the digital profile you create.
The other, general processing of data not based on consent as described above, is conducted with the purpose to provide statistics.
In all cases, data will be deleted two years after collection.
When engaging and maintaining commercial relations with our business partners, we collect and process data regarding relevant contacts at these business partners – e.g. name, email address, home address and similar identification data.
Data will be deleted when we no longer need to process the data to fulfill one or more of the purposes mentioned above. Your data may be processed and stored for a longer time, but this will always be in an anonymous, encrypted and irreversible form.
We do not disclose your personal data to any third parties, unless prescribed by law – e.g. for police investigations purposes.
The processing of data regarding business partners is legally based on GDPR art. 6 (1) b & f due to the legitimate interest of AllUnite in maintaining commercial relations.
We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we use our best endeavours to protect the quality and integrity of your personal data.
HTTPS takes the well-known and understood HTTP protocol, and simply layers a SSL/TLS (hereafter referred to simply as “SSL”) encryption layer on top of it. Servers and clients still speak the same HTTP to each other, but over a secure SSL connection that encrypts and decrypts their requests and responses. The SSL layer has 2 main purposes:
As most of the personal information we hold is stored electronically we have implemented appropriate IT security measures to ensure that the personal information is kept secure. For example, we may use anti-virus protection systems, firewalls, and data encryption technologies. We have procedures in place at our premises to keep any hard copy records physically secure. We also train our staff regularly on data protection and information security.
When AllUnite provides personal information to a third party (including our service providers) or engages a third party to collect personal information on our behalf, the third party will be selected carefully and required to use appropriate security measures to protect the confidentiality and security of personal information.
Unfortunately, no data transmission over the Internet or electronic data storage system can be guaranteed to be 100% secure. If you have reason to believe that the interaction with AllUnite is no longer secure (for example, if your personal information might have been compromised), please immediately notify us (see section below).
You have a right of access to the data processed about you, subject to certain statutory exceptions. Furthermore, you can object to the collection and further processing of your personal data. In addition, you have the right to correct your personal data, if necessary.
If you want our computer algorithm to delete you as a digital, profile you have several ways to do so:
If you want us to update, amend or delete the personal data that we have recorded about you, or if you no longer wish to receive information from us, or if you have any questions concerning the above guidelines, you may contact us at the contact info provided above.
You may at any time recall your consent for AllUnite’s processing data regarding you. The consent will stop us from collecting and process any further data from you. If you wish AllUnite to delete data which has already been collected from you, please see above on “remove profile”.
If you wish to bring a complaint regarding the processing of your data conducted by AllUnite, please contact the Danish Data Protection Agency (Datatilsynet) at:
Borgergade 28, 5.
1300 København K.
Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of partners – other – companies (third-party websites) or for the practices of such companies regarding the collection of personal data. When you visit third-party websites, you should read the owners' policy on the protection of personal data and other relevant policies.
Esben Emil Elmøe