AllUnite and Ramboll Announce Strategic Partnership for OOH Audience Management in Finland

Helsinki, Finland - 1st Oct 2024

AllUnite, a global leader in OOH audience data analytics, is excited to announce its new partnership with Ramboll Finland Oy, a renowned consultancy in smart mobility and infrastructure. This collaboration marks a significant milestone in enhancing Out-of-Home (OOH) audience measurement across Finland.

The partnership involves the development and maintenance of a cutting-edge Outdoor Traffic Flow Database (OTFD), which will estimate traffic flows, demographics, and transportation modes around outdoor advertisement panels. This will provide outdoor media owners precise audience insights, enabling them to make data-driven decisions for their advertising solutions across various outdoor environments.

Ramboll will leverage its proprietary “BRUTUS” simulation model to generate traffic flow data while incorporating the data from Telia’s mobile network and traffic measurement points. This will create a unified system that combines accurate audience demographics with traffic data, offering unparalleled audience analytics across Finnish OOH media environments.

“This partnership reflects AllUnite’s commitment to innovation and leadership in audience measurement,” said Esben Elmoe, Chief Executive Officer of AllUnite. “By combining Ramboll’s advanced traffic flow modeling with our proprietary platform – AllUnite Analytics, we are delivering a solution that brings unparalleled precision and transparency to advertisers across Finland. We’re thrilled to be at the forefront of this transformation.”

AllUnite has already been awarded a landmark contract by Finland’s five largest outdoor media owners: Bauer Media Outdoor Suomi, JCDecaux Finland Oy, Mediateko, Mediakonserni Keskisuomalainen, and Outshine. This contract solidifies the role of AllUnite’s platform in delivering cutting-edge audience measurement across the Finnish OOH market, covering various environments.

“We are excited about this collaboration with AllUnite, which enables us to apply our expertise in a new business area, out-of-home audience measurement. This collaboration showcases the potential of synthetic data in representing individual-level characteristics of people and their travel patterns,” said Teemu Sihvola, Head of Ramboll Digital Mobility Lab. “It also represents a continuation of our long-standing partnership with Telia, where we combine our modeling methods with their mobile network data.”

Together, AllUnite and Ramboll are pioneering a new era of data transparency and precision for the OOH advertising industry.

For more information, please contact:

AllUnite:
Kristina Rudoman
Chief Commercial Officer
Kristina.rudoman@allunite.com

Ramboll:
Teemu Sihvola
Head of Digital Mobility Lab
teemu.sihvola@ramboll.fi, +358 40 735 8885