AllUnite Becomes a Proud Member of ABOOH: Collaborating to Elevate the Future of OOH Advertising

AllUnite, a leading global adtech company specializing in OOH advertising audience measurement and analytics, proudly announces its membership with the Associação Brasileira de Out Of Home (ABOOH). This strategic alliance signifies AllUnite's commitment to further strengthen the OOH sector and marks a significant step in its journey towards uniting the Brazilian market.

With its state-of-the-art technology, AllUnite offers real-time data on audience behaviour and ad exposure. This empowers OOH media owners, advertisers, and agencies to make informed decisions, optimize campaign performance, and measure both static and digital assets effectively. Headquartered in Copenhagen, Denmark, and with offices in Milan, Italy, and Sao Paulo, Brazil, AllUnite caters to a diverse clientele across the globe.

On the other hand, ABOOH has been a pivotal force in the OOH sector for over 14 years, with its roots deeply embedded in more than 200 urban centers across Brazil. With a robust presence of over 230 thousand member panels spread nationwide, ABOOH has continually worked towards uniting the sector, fostering best practices, and ensuring the marketing and advertising market thrives in a competitive environment. Their mission to boost a positive image and unite the OOH  member companies aligns seamlessly with AllUnite's vision.

By joining ABOOH, AllUnite aims to promote unity, share knowledge, and drive innovation in the OOH industry. The collaboration symbolises a mutual commitment to change and elevate the OOH sector, ensuring it remains at the forefront of advertising evolution.